Design a Course People Actually Finish
With the Course Maker Workshop Series
How long has “create my course” on your 2026 to-do list?
Have you “carved out the time” with little to show for it?
Maybe you’re afraid it’s gonna flop, and you wouldn’t be alone. Nobody wants to pour time and energy into something people think is crap. (And you’ve taken enough crap courses to know exactly what people do with then and that is NOT what you want). This is a part of your reputation and what you put into the world matters.
BUT no amount of “just do it” is going to solve the problem either. Because the hold up is you’re unsure of how to design a course that gets results. And that’s totally ok. Teaching is a whole discipline in and of itself. It’s a whole-ass four year degree (Also? Many of my clients are former teachers; it’s hard to see the forest through your own trees.)
You know your shit, but that’s often what makes it harder to teach.
So I’ve created a pick-your-poison style workshop series that’ll guide you on each step of the journey to creating a learning experience people are excited to buy and that they actually learn from.
All 6 workshops are designed to function as the right step for where you’re at - with homework in between. And when I run a workshop, we get work done, so your homework is your next step. No guess work and no feeling stuck.
Why buy the whole bundle? If you buy all 6 workshops together, you get the whole curriculum, of course, but you also get support from me across the whole twelve weeks, and accountability in between the sessions.
What We’ll Actually DO
Six live 90-minute workshops, 12 to 1:30pm ET, biweekly from October 8 through December 17. Each has a specific learning design focus and builds off of what you’ve got and where you need to go next. We’ll scope, design, then plan this thing.
*Note: the cart closes for buying the whole bundle on October 20th. The cart of each workshop closes on Tuesday at 12pm ET before each workshop. I’m capping the bundle at 10 cause beta tests are fun and experimental.
1. Create a Course That's "Just Right"— October 8
You stop starting over and over because you’ll know who the course is for and what they need to be able to do. You’ll walk away with concrete learning objectives.
Assumes you know people are interested.
2. Make The Outline Make Sense— October 22
Stop using duct tape and build a path to a course your people can complete (instead of guessing). You’ll walk away with an outline that gets results.
Assumes you have concrete learning objectives.
3. Creating Activities That Stick — November 5
Creating the work they’re doing inside the program. You’ll walk away with a completed activity and a process for creating the rest.
Assumes you have an outline.
4. Teach Them, Don't Talk at Them — November 19
Build the lesson so they can use it. You’ll walk away with a script, a plan, or slides for the “teaching” part of your program.
Assumes you know what people do in the lesson.
5. Catch Them Before They Stall Out — December 5
Identify pacing and check-ins at the spots where people quit. You’ll walk away knowing when and where people get stuck and how to unstick them.
Assumes you have lessons planned.
6. Planning, and Beta, and Platforms, Oh My!— December 17
Pick the platform your course needs and plan the beta. You’ll walk away ready to launch.
Assumes the course is designed.
What You Walk Away With
A course plan scoped to what people actually need to do (no bloated “value” add-ons over here)
An outline that will actually get results (for you and your clients)
Activities where they practice effectively (increasing learning over time)
Lessons built so they can do it without you (improving implementation)
Pacing and check-ins at the spots where people quit (removing barriers)
A platform picked for your course and a beta plan with dates that fit your life (so you can start creating the thing)
The confidence to actually talk about and launch the thing (cause it’s half the battle)
The relief of knowing you’re doing the best you can for the people you’re trying to help (isn’t that what we all want?)
Why YOU?
You've been building this course for longer than you want to admit
you've restarted more than once OR
you keep learning more about course creation instead of building yours OR
you've got pieces built and no idea if the duct tape will hold them together.
You want to launch in the new year with something that works, not crossing your fingers and hoping for the best because you want what you put into the world to have an impact.
Why ME?
I'm not just someone with an instructional design background. It’s not just that I’ve been awarded grants to study adult learning online and published research on getting student results. It’s also that I've taught over 3000 adult students across 7 different schools and reviewed 16 course platforms so you don't have to.
I see dead courses before they're dead.
Why NOT You?
You don't have an idea people have confirmed they want. Start there. That’s what the free Jumpstart helps with.
You want it done with you instead of learning to do it. That’s my course partner program.
You want more self-paced supported DIY, that’s the membership (because I’m taking you through that curriculum live, which means the series is less “on your own time” than the membership is).
You can only make one or two of the dates. Buy those individually, the bundle isn't worth it.
The Deets
Beta pricing in this first experimental round.
One workshop: $200
Pick 3: $500
All 6: $1000
All six live, all recorded, replays included while I’m in business.
FAQ's
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Because I walk the talk. I’m giving pre-work that’ll take 30-60 minutes. Closing the cart 48 hours early gives you an opportunity to actually do those things. Will I miss sales? Maybe. Will you be better prepared and more successful?
Yup. That equals a no-brainer to me.
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If by “done” you mean you’ve recorded your videos etc. etc., no. The reason for that is this is designed for you to take the course map (which is an instructional design tool) and run the course any way you’d like: live, building it as you run the beta, getting everything set and then selling it.
What you will have are the foundational pieces that will make the run a bajillion times easier. I’ve only ever met ONE course plan that I didn’t cut, so planning your course this way will save you from wasting time and energy.
I’ll also have a group for you to join at the end if you feel like you need the accountability and support as you continue building.
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I don’t have exact hours for course creation in business, but I can tell you that a 3-credit college course is 100-300 hours and one hour of eLearning is 40-160 hours. That’s how long it takes a professional to do this shit well (and even not well, but that’s a whole other conversation). So we can do all the things in 12 weeks because trying to do all the things at once is exactly what’s keeping you stalled.
Instead, I’m going to teach you how to do the basics by having you do the things that are foundational: creating outcomes, outlining, creating activities, creating lessons, creating accessibility, and choosing the where and how and nitty gritty details of this thing running in 2027.
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Oh hell no. That’s the exact thing I argue against because we don’t learn by pouring into our heads. Learning that sticks requires doing. So you’ll walk away with concrete pieces to pull together into a shape that works for you AND your client.
That’s not saying you can’t do this in 12 weeks. For example, in workshop 3 you’ll walk away having created an actual activity for people to do in your program PLUS a system for creating the rest. If you take that system and run with it, you could finish all the activities by the end of December.
But I’m not going to make promises I can’t keep, and I can’t keep promises based on your capacity or the tiny differences that are a big deal from course to course. So you’ll be implementing; just not actually running the course in that 12 weeks.
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Yes, of course there’s always something next. There will be two options.
1. Hire me to help you with that build bit. This is 3 or 6 month done with you packages.
2. Join the accountability group while you’re building/running your course in 2027. This is a monthly subscription that holds the space and give a swift kick with kindness so you get those next steps done.
You’ll get details on those options towards the end.
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You can bundle in 3s or all 6. Any other bundle configuration you’ll just have to buy some one off (so for 4 you could grab the bundle of 3 and the single event).