Most courses fail because no one taught the creator how to design for learning.

I’m the teacher for business owners wanting to teach.

Dr. Catrina Mitchum. Woman with short curly hair, purple glasses; holding a white mug with a knitting logo and the word "wit." Yes, the mug says "knit wit" passive aggressively

Your go to learning specialist.

I'm Dr. Catrina Mitchum.

I spent 16 years in higher ed designing courses and falling in love with breaking down the gates to learning.

Then I left, took a course "in the wild," and realized the online course industry had no idea what it was doing.

Now I help businesses build courses that don't make that same mistake.

You're in the right place if you can answer yes to any of these questions:

  • Did you launched a course and nobody finished, you couldn’t get feedback let alone testimonials?

  • Did you create a course that you hate?

  • Did you start building and got stuck somewhere around module 3?

  • Have you not started because you're afraid of wasting months on something that flops?

  • Do you give a shit about your clients actually learning something?

  • Are you tired of trying to do it alone?

Multiple hanging light bulbs with illuminated filaments and gold-colored sockets against a dark background because sometimes we have a bajillion ideas.

You're probably not a fit if:

  • You just want to "launch and scale" and don't care if people get what they need

  • You're looking for a plug-and-play template

  • You're looking for six figures in six weeks

Why trust me?

  • PhD in Rhetoric, Writing, and Digital Studies - my dissertation was literally on why people don't finish online courses

  • 16 years designing, redesigning, and fixing courses in higher ed

  • Taught the teachers how to teach

  • Building online courses since 2009

Screenshot of a LinkedIn referral or review for Summer Diya Selva, highlighting her work as a coach and author helping build authority and visibility online, dated April 29, 2025.

Image text: Summer Diya Selva testimonial given on LinkedIn.

“Working with Dr. Catrina Mitchum was a total game-changer for me. Before meeting her, I had never even thought about using a course map. Now I can't imagine building a course without one.

Catrina brings deep knowledge, sharp insights, and a real gift for making course design feel strategic and doable. She goes above and beyond in teaching you how to build a course, she then shows you how to structure it so your students can implement what they learn immediately.

Thanks to her, I completely shifted the way I approach course creation. The lessons she taught me were super valuable and quite transformative. If you're serious about designing courses that actually work for your students, you need Catrina in your corner.”

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Ready to Dig In?

If you haven’t started and don’t know where to, have started and got stuck, or have a course and it’s just not right, I offer group and 1:1 services and a ton of free & low cost stuff for the DIY warrior.

All meeting you exactly where you are.

See How Catrina Helps