I was accused of plagiarizing in high school because my writing was "too good." That moment followed me through two advanced degrees. Your learners bring baggage too; here's how to design for it.

Whether you got into course creation to make an impact or make money, the learner experience matters. Get it right and you get engagement, great reviews, and return customers. Get it wrong and... well, don't be like those for-profit colleges that ruined it for everyone.